YOUR FIT. YOUR STYLE. YOUR WAY.
OUR SCIENCE IS THE FUTURE OF FASHION FIT.
Size eliminated.
BodyCode activated.
Style integrated.
Consumer connected.
OUR SCIENCE IS THE FUTURE OF FASHION.
Size eliminated.
BodyCode activated.
AI integrated.
Style connected.
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YOUR FIT. YOUR STYLE. YOUR WAY.
Are You Ready For
OUR SCIENCE IS THE FUTURE OF FASHION.
Size eliminated.
BodyCode activated.
AI integrated.
Style connected.
Are You Ready For
A Biological Fit By Shape?
Are You Ready For
A Biological Fit By Shape?
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Anatomic Regulation
Cricket Lee and Natasha Lee have made it their life’s work to change how garments are made and sold. Still accompanied by a legacy development team, they have created a new science that is driven by consumer demand.
Segmenting garments and products by biological shape.
The whole world is trying to sell you one garment style at a time and you then receive the styles you chose, hoping they will fit.
We shift the process to get you into a bodycode and then force compliance to that fit with brands that still want to sell you styles but now they can guarantee they fit. As we eliminate fit related returns over time, everyone wins. The brand - the customer - and the planet.
No-one has ever studied the human body to determine how it changes methodically and created a science and tech platform to fix the broken pieces of garment industries.
Problem
No-one has ever studied the human body to determine how it changes methodically and created a science and tech platform to fix the broken pieces of garment industries.
Solution
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No-one has ever studied the human body to determine how it changes methodically and created a science and tech platform to fix the broken pieces of garment industries.
Future
Segmenting garments and products by biological shape.
The whole world is trying to sell you one garment style at a time and you then receive the styles you chose, hoping they will fit.
We shift the process to get you into a bodycode and then force compliance to that fit with brands that still want to sell you styles but now they can guarantee they fit. As we eliminate fit related returns over time, everyone wins. The brand - the customer - and the planet.
Future
No-one has ever studied the human body to determine how it changes methodically and created a science and tech platform to fix the broken pieces of garment industries.
The Problem
We’ve noticed that no one has really studied how our bodies change by our body type and size and how that it affects the clothes we buy. That's why we've created a technology platform to fix the problems in the fashion industry. Our goal is to make it easier for you to find clothes that fit well and feel great by using science and technology to understand your body and how you like to dress. Soon you can really enjoy shopping for clothes.
Solution
Through a few online questions, we prescribe a personal bodycode that connects the manufactured product to the consumer, technologically changing how garments are made and sold. Offering advanced personalization to the consumer while elevating applications through industry silos, we are positioned as an inside brand (think Intel, Lycra or Microsoft).
Segmenting garments and products by biological shape.
The whole world is trying to sell you one garment style at a time and you then receive the styles you chose, hoping they will fit.
We shift the process to get you into a bodycode and then force compliance to that fit with brands that still want to sell you styles but now they can guarantee they fit. As we eliminate fit related returns over time, everyone wins. The brand - the customer - and the planet.
No-one before now has studied and discovered the changes in the human body from a scientific perspective. Without consistency and regulation, the onus is still on the consumer to find something that fits, leaving a disappointed and frustrated customer, and a disjointed wasteful industry.
Problem
Through a few online questions, we prescribe a personal bodycode that connects the manufactured product to the consumer, technologically changing how garments are made and sold. Offering advanced personalization to the consumer while elevating applications through industry silos, we are positioned as an inside brand (think Intel, Lycra or Microsoft).
Solution
No-one has ever studied the human body to determine how it changes methodically and created a science and tech platform to fix the broken pieces of garment industries.
Future
Segmenting garments and products by biological shape.
The whole world is trying to sell you one garment style at a time and you then receive the styles you chose, hoping they will fit.
We shift the process to get you into a bodycode and then force compliance to that fit with brands that still want to sell you styles but now they can guarantee they fit. As we eliminate fit related returns over time, everyone wins. The brand - the customer - and the planet.
No-one before now has studied and discovered the changes in the human body from a scientific perspective. Without consistency and regulation, the onus is still on the consumer to find something that fits, leaving a disappointed and frustrated customer, and a disjointed wasteful industry.
Problem
Through a few online questions, we prescribe a personal bodycode that connects the manufactured product to the consumer, technologically changing how garments are made and sold. Offering advanced personalization to the consumer while elevating applications through industry silos, we are positioned as an inside brand (think Intel, Lycra or Microsoft).
Solution
No-one has ever studied the human body to determine how it changes methodically and created a science and tech platform to fix the broken pieces of garment industries.
Future
It’s not something you see, it's a new experience that you feel.
Unlike the conventional approach of selling one garment style at a time, where you hope for the right fit, we revolutionize the process. It’s an inside brand, like Lycra or Teflon or Microsoft. The fashion brands license our tech and make clothes in your shape to keep your fit the same as other fashion brands we work with, switching it up so they make styles for you instead of you searching for the right fit.
Our method involves helping you understand your biological shape and prescribing a unique bodycode™ that connects you to the patterns that fit your shape. Since we have proven to fit 97% of women, we are pretty sure it will work for you.
We are now identifying brands eager to offer you styles in your shape. This not only guarantees your personal custom-like fit but it also reduces your returns.